Metrics & Finance Blogs

What is a Customer Data Platform?

What is a Customer Data Platform?

A customer data platform (CDP) increases sales and profits in a number of ways. One of the key ways that a CDP will increase sales is by helping the restaurant optimize its marketing impact. By tracking customer behavior and preferences, a CDP can provide exact insights into which marketing channels are most effective at reaching and engaging customers which in turn helps the restaurant focus its marketing efforts on the channels that drive revenue.

Metrics & Finance Templates