Restaurant Owners
Increase Your SALES
By $150K/year
Ready to increase sales by $150k?
Restaurant Owners
Increase Your SALES
By $150K/year
Ready to increase sales by $150k?
Restaurant owners don’t know how to gather customer transactional data.
Customers’ transactional data allows you to effectively monetize your existing customers to increase sales & profits
You do not have your customers’ transactional data
You have the data but do not know how to monetize it, i.e. you do not know how to advertise or don’t have the time to learn it
You do not know what works and what doesn’t work (marketing metrics) so you rely on email open rates or guestimates on how many coupons were redeemed times average check (NO TRUE ROI) therefore, setting yourself up for failure by guessing
All Restaurants burn through cash by using the same mass marketing methods as their competitors and hemorrhaging money due to lack of customer data and expertise
Sending all your customers the same message regardless of their preference is absurd
Kids eat free offers are ONLY for those with kids, NOT every customer
Alcohol Promos are for drinkers, NOT for every customer
You are so focused on the experience that you are missing the point of getting to know the customer digitally
Restaurant owners don’t know how to gather customer transactional data.
Customers’ transactional data allows you to effectively monetize your existing customers to increase sales & profitsYou do not have your customers’ transactional data
You have the data but do not know how to monetize it, i.e. you do not know how to advertise or don’t have the time to learn it
You do not know what works and what doesn’t work (marketing metrics) so you rely on email open rates or guestimates on how many coupons were redeemed times average check, NO TRUE ROI, therefore, setting yourself up for failure by guessing
All Restaurants burn through cash by using the same mass marketing methods as their competitors and hemorrhaging money due to lack of customer data
Sending all your customers the same message regardless of their preference is absurd
Kids eat free to ONLY those with kids
Valentines day specials to males, not the females. Females aren’t the purchaser
So focused on the experience that you are missing the point of getting to know the customer
Restaurant Operating System (ROS)
PRIMARY INTERNET
Backup Internet with 100%
up-time Guarantee
MANAGED FIREWALLS,
WIFI AND SECURITY
PCI COMPLIANCE –
SCANS, SAQS, AOC
MARKETING
AUTOMATION
SmartMENUS
QR Code menus with pictures,
promo management & analytics.
Order & Pay at the table
SmartX
Customer feedback system built to increase 5-star reviews & increase sales through feedback
ONLINE
ORDERING
EMPLOYEE
SCHEDULING
E-LEARNING
SYSTEM
Restaurant Operating System (ROS)
Compare Restaurant A vs B
Restaurant A with Actionable Transaction Data vs. Restaurant B without Actionable Transaction Data
Comparison Restaurant A vs B
See full comparison of a restaurant
with and without Data Analytics here
Who is Milagro?
Gather actionable transactional data about every customer
Actionable data is the transactional information about every customer, not just the loyalty members. This includes what they order, how often they visit, which locations they visit, if they have kids or not, if they drink alcohol or not, and measure their experiences frequently by conducting surveys
Take automated action based on the shopping behavior of the customer
The most effective way to drive sales is to advertise to each customer based on their shopping behavior. Milagro’s Restaurant Personalized Marketing (RPM) makes recommendations to the customer based on their past dining behavior to increase average check and drive repeated visits.
For example, the 1961 Pinot Noir pairs excellently well with the Filet Mignon for the customer who loves wine and steaks
Notifications will be based on email, text, push notification, or menu recommendations
Drive 5-star reviews by utilizing your existing happy customers to bring in new customers
By leveraging the happiest customers who have had great prior experiences in your restaurant, we enable them to share their positive feedback through reviews on Google, Yelp, and social media to increase the number of 5-star reviews which increases brand awareness and leads to more sales
Measure ROI from each campaign, in order to maximize profitability from each customer
Tracking text and email open rates are not an indication of a marketing campaign’s success. So how do you measure the effectiveness? By tracking the exact dollar amount generated by that specific campaign.
Marketers usually guestimate by multiplying the number of coupons redeemed by the average check, but this could be very misleading. Knowing the exact revenue generated by each campaign allows you to make clear, and profitable decisions instead of guestimating
Social Media Integration to create unlimited brand ambassadors and mini-influencers
By leveraging your happiest customers’ and cross-referencing their social media, you can now build an army of mini influencers to serve as your brand ambassadors because the barrier is much lower to entice them to share you with their friends, family, and fans
Milagro’s Restaurant Personalized Marketing (RPM) identifies existing customers with an enormous number of social media followers in order to increase sales and revenue in exchange for VIP perks and discounts
Who is Milagro?
Gather actionable transactional data about every customer
Actionable data is the transactional information about every customer, not just the loyalty members. This includes what they order, how often they visit, which locations they visit, if they have kids or not, if they drink alcohol or not, and measure their experiences frequently by conducting surveys
Take automated action based on the shopping behavior of the customer
The most effective way to drive sales is to advertise to each customer based on their shopping behavior. Milagro’s Restaurant Personalized Marketing (RPM) makes recommendations to the customer based on their past dining behavior to increase average check and drive repeated visits.
Right Marketing Message at the Right Time through the Right Channel to the Right Customer to trigger a purchase
For example, the 1961 Pinot Noir pairs excellently well with the Filet Mignon for the customer who loves wine and steaks
Notifications will be based on email, text, push notification, or menu recommendations
Drive 5-star reviews by utilizing your existing happy customers to bring in new customers
By leveraging the happiest customers who have had great prior experiences in your restaurant, we enable them to share their positive feedback through reviews on Google, Yelp, and social media to increase the number of 5-star reviews which increases brand awareness and leads to more sales
Measure ROI from each campaign, in order to maximize profitability from each customer
Tracking text and email open rates are not an indication of a marketing campaign’s success. So how do you measure the effectiveness? By tracking the exact dollar amount generated by that specific campaign.
Marketers usually guestimate by multiplying the number of coupons redeemed by the average check, but this could be very misleading. Knowing the exact revenue generated by each campaign allows you to make clear, and profitable decisions instead of guestimating
Social Media Integration to create unlimited brand ambassadors and mini-influencers
By leveraging your happiest customers’ and cross-referencing their social media, you can now build an army of mini influencers to serve as your brand ambassadors because the barrier is much lower to entice them to share you with their friends, family, and fans
Milagro’s Restaurant Personalized Marketing (RPM) identifies existing customers with an enormous number of social media followers in order to increase sales and revenue in exchange for VIP perks and discounts
Who is Milagro?
Gather actionable transactional data about every customer
Actionable data is the transactional information about every customer, not just the loyalty members. This includes what they order, how often they visit, which locations they visit, if they have kids or not, if they drink alcohol or not, and measure their experiences frequently by conducting surveys
Take automated action based on the shopping behavior of the customer
The most effective way to drive sales is to advertise to each customer based on their shopping behavior. Milagro’s Restaurant Personalized Marketing (RPM) makes recommendations to the customer based on their past dining behavior to increase average check and drive repeated visits.
For example, the 1961 Pinot Noir pairs excellently well with the Filet Mignon for the customer who loves wine and steaks
Notifications will be based on email, text, push notification, or menu recommendations
Drive 5-star reviews by utilizing your existing happy customers to bring in new customers
By leveraging the happiest customers who have had great prior experiences in your restaurant, we enable them to share their positive feedback through reviews on Google, Yelp, and social media to increase the number of 5-star reviews which increases brand awareness and leads to more sales
Measure ROI from each campaign, in order to maximize profitability from each customer
Tracking text and email open rates are not an indication of a marketing campaign’s success. So how do you measure the effectiveness? By tracking the exact dollar amount generated by that specific campaign. Marketers usually guestimate by multiplying the number of coupons redeemed by the average check, but this could be very misleading. Knowing the exact revenue generated by each campaign allows you to make clear, and profitable decisions instead of guestimating
Social Media Integration to create unlimited brand ambassadors and mini-influencers
By leveraging your happiest customers’ and cross-referencing their social media, you can now build an army of mini influencers to serve as your brand ambassadors because the barrier is much lower to entice them to share you with their friends, family, and fans Milagro’s Restaurant Personalized Marketing System (RPMS) identifies existing customers with an enormous number of social media followers in order to increase sales and revenue in exchange for VIP perks and discounts
Without actionable customer data, you are losing money
If you are using the same mass marketing as your competitor, you are losing money
If you are not utilizing your happy customers to drive more 5-star reviews, you are losing money
If your marketing success rate is still at 1%, you are definitely losing money
Stop the madness. Get MILAGRO!
Without actionable customer data,
you are losing money
If you are using the same mass marketing as your competitor, you are losing money
If you are not utilizing your happy customers to drive more 5-star reviews, you are losing money
If your marketing success rate is still at 1%, you are definitely losing money
Stop the madness. Get MILAGRO!
Customer Journey
At this stage, you are losing money by not switching to Milagro.
Wish you luck!
Customer Journey with Milagro
Electronic Menus
Richard Parker browses through the menu using the QR Code placed on the table or Text sent by SmartWAIT
Menu with beautiful pictures, reviews of each item, daily promos. And Richard Parker sees a picture of a tasty Chocolate cake and adds a dessert by visually buying the dessert, most people eat with their eyes!
Split the check and pay directly
Richard Parker pays and leaves the restaurant
SmartMENUS allows Richard to split the check and pay directly from his table or pay traditionally through the server Milagro’s AI Engine automatically tags Richard Parker with all the transactional data. And We know he has one kid and dined in with one other person from purchase history
Highly Profitable Customer
Richard redeems the coupon before the expiration
We now start measuring ROI, in exchange for a $5 appetizer, Richard spent $58.93, an incredible 1,178% return on the $5 investment made by the restaurant. And a kids meal, two adult meals, two drinks, and a dessert.
Richard gets tagged as a highly profitable customer
3rd Party Delivery Customer is your customer
An unknown customer decides to order take out a few weeks later through UberEats
With his food delivery, the unknown customer receives his receipt that has a QR code worth $10 in food credits on his next order Once scanned, we find out that this unknown UberEats customer is our Richard Parker even though the information was not provided to the restaurant by UberEats
Loyalty Programs
Richard Parker at any stage can join the loyalty program by simply providing a phone number or joining either from SmartMENUS or SmartPOS at the time of transaction
once joined, Richard gets a text message to set up his account if he wants or download the restaurant app
Online Ordering
Richard Parker orders through the restaurant online ordering system a few weeks later
He gets a notification that his order is received And Restaurant prepares his food and marks the order as ready, Richard gets a notification that his order is ready for pickup or being delivered.
At this stage, Milagro even plots all of the customers and how far away they live from each location in order to give the restaurant the facts on where to build the next location
Reservation or Joins waitlist
The customer makes a reservation or joins the waitlist, gets a text message to check his place in line, and browse the menu with beautiful pictures.
Milagro gathers FN, LN, Email, Cell Phone (Richard Parker, Richard@MilagroCorp.com, 949-200-1234)
Info Received from SmartWAIT App
The customer, now known as Richard Parker, is seated at table 44.
The SmartPOS knows table 44 is Richard Parker – info received from SmartWAIT app
Customer Feedback
Richard Parker receives a text survey the next day between 8 am to 8 pm asking how his experience was by completing a short survey in exchange for a free appetizer.
SmartX through its SmartLOGIC asks the right questions to find out what Richard thinks of the food, atmosphere, customer service, cleanliness, and emails him a coupon for his free appetizer. And SmartX also prints a survey invitation QR on the bottom of Richard’s receipt
Coupon Tracking
Two weeks later, Milagro emails Richard a reminder to come in and use his free appetizer coupon since has not redeemed it.
System auto reminds the customer to return and redeem coupons before they expire to increase the redemption rate
Marketing Automation
At this stage, marketing automation takes over and continues to tag every customer, learn the behavior of each customer in order to send relevant marketing campaigns to bring customers back.
Automated campaign examples include, Kids eat free Tuesdays that is only sent to customers with kids, Birthday meal on the house for all upcoming birthdays, Valentines day promos & reservations for all men customers.
Incredibly Powerful Functionalities
All of these incredibly powerful functionalities without Richard Parker even being a “Loyal” customer as he never joined the Loyalty Program yet
Work and Home
In-depth analytics allows Milagro to detect what region Richard Parker works and lives By utilizing social media integration, Milagro can find the influencers who are already happy customers and entice them to spread the word through their social media by offering VIP perks
At this stage, you are losing money by not switching to Milagro.
Wish you luck!
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