Milagro was born out of frustration with the restaurant industry, always irrelevant mass marketing and complaining margins are thin even though every single item on the menu is marked up at least 300% – Food cost is high but it only accounts for 30% of COS – Labor is a nightmare but the customer is shouldering 15-20% tip to offset wages – so we thought there MUST be a better way. What is the actual reason?
Did you know that 60% of your customers only visit your restaurant just once?! No business can thrive, let alone prosper with just 40% of its customers!
Restaurants (even though they are in hospitality) do not know their customers, even the most basic information like the customer’s name! When was the last time you went into a restaurant you visit regularly and they called you by your name? In contrast, when was the last time you walked into a Starbucks and they forgot your name?
Milagro is a customer acquisition and retention platform for multi-location restaurants. We use machine learning and customer transactional data to proactively get new customers but more importantly increase the frequency of visits of existing customers, therefore, increasing your restaurant sales by $150,000 per location annually. By creating a comprehensive customer profile, personalizing marketing messages, and measuring the ROI of each campaign, we put the right tools in the hands of front-line workers so they can focus on delivering hospitality and amazing experience to John (the customer)! The byproduct of this incredible hospitality is an extra $150k a year in increased revenue, all of sudden, Margins aren’t so thin, Food Cost isn’t so high, and well, labor seems to have magically gotten better (more tips)
Our platform seamlessly integrates 15 critical tools, including POS, Wait List & Reservations, Customer Feedback, Online Ordering, Loyalty, Gift Cards, Primary and Backup Internet, Phone Service, PCI Compliance, Employee Scheduling, Customer Data Platform (CDP), and most importantly our Marketing Automation Engine.
All of this to free restaurant owners from the hassle of dealing with technology, marketing, customer acquisition, and retention. You opened a restaurant to serve hospitality, not to become an IT and Marketing Guru.