Your restaurant is the epitome of great food, excellent service, and warm hospitality. It’s a delight to visit on a quiet Tuesday night or a busy Friday night with friends. But despite your hard work, you’re still struggling to pay your employees and keep the lights on. If only your customers had a reason to visit more often. If only your guests had a reason to spend more money on every visit. As much as you wish for increased sales and profit, you don’t have time to wait around for the trends of tomorrow to make an impact today. Fortunately, technology can help.
Bringing you access to potentially unlimited revenue streams and helping you reduce your costs and simplify your operations; technology can help transform your business. From digital marketing that attracts new customers to employee productivity tools that boost your bottom line, technology is ready to empower your restaurant. Technology doesn’t care about your industry, your location, or your existing infrastructure. It doesn’t care if you’re a one-location startup or a multi-location national chain. It doesn’t care if you’re an individual restaurant owner or the head of a multinational corporation. No matter who you are or what you do, technology can help you achieve your goals.
4 Ways Technology Can Help Restaurants Increase Sales & Profits:
Running a restaurant is no easy task. Besides your food, wine, and service, you’re also responsible for hiring and managing your staff, creating a budget, making payroll, and trying to cover your overhead costs. You also have to attract new customers and get them to come back again and again. To stand out from the crowd of competitors and grow sales at a fast pace, you need to make every customer visit valuable. You need to do everything you can to encourage customers to order an extra drink, try the appetizers and desserts, try a new dish and come back for more. Fortunately, technology can help. When you use technology right, it can give you a competitive advantage over your competitors. And if you are still not convinced, here are four ways how technology can help you boost sales and profits.
1. Increase Customer Engagement
Engaging with your customers on a personal level is the key to building a loyal customer base. From the moment a customer walks into your restaurant to the moment they walk out, you need to create a memorable experience. Utilizing technologies like mobile apps, mobile ordering systems, online ordering, and table-side ordering systems, you can create a seamless flow of customer engagement that allows you to upsell and cross-sell your customers. These technologies allow you to personalize your service, creating a direct link between the customer and your restaurant. And the best part is that you can reach your customers when they are most receptive. All you need to do is choose the right technology for your business and track the results to see how it’s impacting your sales. Browse our SmartMENUS options to see how a smarter menu with pictures, table-side ordering, and payments helps you achieve this goal.
2. Improved Sales
Technology empowers you to deliver your finger-licking deliciousness to your customers faster than ever before. From delivery apps that allow you to partner with multiple delivery services and get your food to your customers in minutes to mobile apps that allow you to order from your phone and get your food on the table, technology allows you to expand your customer base and reach people who otherwise might never have tried your food. From increasing your online presence and visibility to providing fast, easy-to-use tools for customers to place orders, technology can help you convert more walk-in traffic into online and mobile orders.
3. Better Profits
Running a restaurant is not only about serving delicious food and creating a memorable experience for your customers. It’s also about making sure you are able to cover your overhead costs and make a profit. Technology helps you manage your finances better by providing you with instant financial insights and tools that allow you to make quick adjustments to keep your finances in order. From easy-to-use accounting apps that help you manage payroll and expenses to real-time sales reports and analytics apps that help you improve your business, technology keeps you on top of everything and helps you achieve the profit margins you need to grow. Utilizing tools like cloud-based POS (point-of-sale) systems, business intelligence apps, and data analytics tools, you can keep your costs under control and optimize your operations for greater profitability.
4. Improved Communication in the Workplace
Running a restaurant can be a stressful job. From the constant need to be present and responsive to your customers to the frequent pressure of dealing with your staff and vendors, running a restaurant can cause its fair share of headaches. Thanks to technology, you can keep things under control with applications that improve your communication and keep everyone on the same page. From custom-built applications for communicating with your staff and tracking their work hours to employee productivity apps that track the time your employees spend on each task, technology helps you stay on top of things. And by tracking all the important events in your business, you can create a better workflow and increase the efficiency of your operations. See how a powerful employee scheduling app can help you achieve this.
Milagro is recognized as an expert in technology that can help restaurants increase profits. To find out more information visit us at Milagrocorp.com
Explore our related articles for in-depth insights how to increase restaurant sales without advertising.