Our Blogs
Our story begins in 2014 where we set out to change the restaurant industry by bringing smart solutions to help solve the problem of individualized marketing. In 2014, we were way too early to the game but never-the-less made some headway.
Running a business is hard, running a restaurant, even harder
Here is what you need to know to be successful… Most restaurant owners are not typically a financial expert and that is okay, but at the very least, as a business owner, you have to know your basic numbers so you can better plan, forecast and reduce your chances of...
What is a Customer Data Platform?
What is a Customer Data Platform?A customer data platform (CDP) is a collection of all of your customers' information gathered from a variety of sources, including POS, online ordering, waitlist and reservations, gift cards, loyalty, marketing tools, and customer...
Eight Powerful Strategies You Can Do to Make Your Restaurant Visible Online
As a restaurant owner, you know that having a strong online presence is key to attracting new customers and keeping your regulars coming back. But with so many online marketing options available, knowing where to focus your efforts can be overwhelming. Having social...
From Idea to Implementation: A Step-by-Step Guide to Launching a Successful Restaurant Loyalty App
You may be researching a loyalty app or have already implemented one, but it has not very successful. In this blog, we are going to review the steps required to create a successful loyalty app for your restaurant brand. So let’s break this down from start to finish....
The Future of Restaurant Marketing: Leveraging the Power of a Customer Data Platform (CDP)
The Future of Restaurant Marketing: Leveraging the Power of a Customer Data Platform (CDP)During the COVID pandemic, it became evident that restaurants that had not adopted technology struggled to stay afloat. In fact, 20% of those who closed never reopened. On the...
Do restaurants really have thin margins?
Do restaurants really have thin margins? As a restaurant owner or manager, you may have heard the common misconception that restaurants have thin margins. However, this is not necessarily true, in fact, many restaurants have healthy profit margins, especially when...
The secret weapon of the successful restaurant: How email marketing can drive growth
Email marketing when used effectively is an extremely profitable marketing engine. For every dollar spent you can expect to get $35-$45 in return. With such incredible success rates, why do so many restaurants fail to get any return on investment? In order for any...
The Journey to Milagro: How One Business’s Frustrations Led to a Revolutionary Restaurant Operating System
The Journey to Milagro Our company's journey began in 2010 when we were fortunate enough to work with a small restaurant company called Genghis Grill. Our first project was to develop a proactive employee theft prevention software to automatically alert the...
Automated Marketing for Restaurants: What You Need + How to Make Campaigns Successful
If you often find yourself crafting marketing campaigns every single month, only for it not to perform as expected, you need to consider automated marketing for restaurants. Restaurant marketing requires not only creativity but also an in-depth knowledge of the people...
Smart POS: Gathering Data is Made Easier, More Efficient, And Useful
When running a restaurant business, it’s no longer enough to know the name of the person you’re serving. With tight competition in the industry, restaurant services should go above and beyond with the right mix of personalized marketing, 5-star customer service, and...
Restaurant Gift Cards: Do They Work + How to Get the Best Results
In a more general perspective, gift cards benefit customers because they make availing of restaurant services much easier. But in the bigger picture, restaurant gift cards also bring rewards to the business through increased exposure and immediate revenue, instant...
Seven Delectable Social Media Strategies That Will Catch Your Customers’ Attention
Gone are the days when reaching out to customers means spending money on fliers and tons of ads! Social media is a gamechanger especially for the restaurant industry. With a social media platform that is free for all, restaurant businesses can position themselves as...
Websites for Restaurant Businesses: How to Stand Out, Drive More Traffic, and Win More People
A website can help your restaurant business grow in several ways. When your website captures the attention of your target audience, you reach a wider demographic. By having an online presence, your business can attract customers far and wide, rather than just in your...
Preparing Employees to Give 5-Star Service Through Employee Scheduling, E-Learning & Customer Feedback
Restaurant workers can make or break your restaurant’s performance – and that’s why they should be considered one of every restaurateur’s greatest assets. These people do the heavy lifting in the actual location. No matter how savvy your marketing campaigns are, the...
Best Secrets That Will Make Your Restaurant Loyalty Apps and Programs Successful
Restaurant loyalty apps are not the solution to increasing restaurant sales. It is valid to assume that with a restaurant loyalty program, customers will flock into a restaurant. People love rewards, so you invest in a loyalty program for restaurant customers to keep...
Restaurant Email Marketing: Why It’s a Need + 5 Ways to Boost Restaurant and Revenue Through Email
Restaurant email marketing allows restaurant businesses to drive more revenue without spending as much money as you would with ads. Email marketing for restaurants still offers significant returns for modest investments. Even if email can feel old and archaic, it has...
Why A Customer Feedback Tool is A Need for Increasing Restaurant Revenue
Sure, as a restaurant, you need a brand identity – who you are, what you’re going to serve, and how you define your service. But for restaurants, it’s more than just food. It's also people - thus the need for a customer feedback tool. At the heart of your service are...
Customer Feedback for Restaurants: How it Drives Revenue + 4 Ways to Earn It
Nowadays, the fate of businesses lies in customer feedback. Your potential customers now go to different online platforms to get as much information about your restaurant business. In this internet age, customers don’t automatically rely on what you say – they first...
Customer Data Platform Guide: Why a Transactional, Actionable CDP is The True Gamechanger for Restaurants
Imagine having a platform for your restaurant that gives you access to the most helpful audience data. Now, imagine the difference in your restaurant marketing performance when you use the data gathered to guide the best action items. That's just one of the benefits...
Best Online Ordering Systems for Any Restaurant: Our Top 5 Recommendations
If the pandemic prompted you to reconsider getting online ordering systems for your business, we say you’re on the right track. In 2020, the US e-commerce industry saw $102.8 billion in sales. Even when restrictions eased up, the purchases didn’t. In 2021, the sales...
Top 10 Best Waitlist Apps Features That Drive Revenue to Your Restaurant
You have finally decided to ditch the paper waitlist for a more convenient, seamless, and smooth system. You have heard that the best waitlist app features can change the way you manage waitlists and reservations, so you're 100% invested. However, there’s a catch –...
Book It: The Top 4 Waitlisting and Reservations Apps To Help You Never Miss a Seat!
In this era where most transactions are done online, potential customers experience your restaurant way before they step foot in your place. There’s no denying that your customer’s experience takes up about 50% of their overall impression of your restaurant. When you...
Best POS Systems for Restaurants: The Top 4 Recommendations for Food Businesses
A reliable point-of-sale (POS) system for restaurants is like oil on the wheels of your business – it keeps your restaurant operations, including order management, inventory, staff assignments, and back office operations, seamlessly. If you are new to POS systems for...
Best Customer Experience Management for Restaurants
It's no secret that providing a positive customer experience is critical to maintaining a positive reputation for your restaurant. That being said, providing the world-class experience your customers deserve isn't always as simple as it should be. The bottom line is...
Best Employee Scheduling Software for Restaurants
Your time as a restaurant owner is too valuable to be spent wondering who is working this week. However, your preoccupation with your employee scheduling is limiting your ability to improve efficiencies in other areas of your restaurant. Milagro provides automated...
Best Loyalty App for Restaurants
It’s no secret that running a successful restaurant business in today’s environment can be incredibly challenging. The restaurant industry is notoriously competitive, and your target customers have more options than ever before. So, how can you entice consumers to...
Best Email Marketing Platform for Restaurants
Despite developments in digital marketing, email marketing remains one of the most effective ways for restaurants to reach out to customers. As a result, finding the best email marketing platform for your restaurant makes sense. It is often less expensive than print...
Best Wait List and Reservation System for Restaurants
Every restaurateur aspires to have a completely occupied restaurant with a lengthy line of diners. That's a great sign that your business is expanding and clients are flocking to your restaurant. People will patiently wait their turn to dine at your establishment....
Tips On Hiring Delivery Drivers
Delivery drivers can be both a valuable asset and a major headache for your restaurant delivery service. A professional, friendly driver can add a touch of great personal service to each customer interaction as the face of your business to your customer. However, even...
Point of Sale Reports to Make Business Decisions
Businesses of all types are learning about the advantages of the cloud in today's competitive and data-driven economy. If you're the manager of a restaurant franchise with several locations, organizing all of your sales, labor, and other data from all of your...
Best Online Ordering Platform for Restaurants
If you're looking for the best online ordering platform for restaurants, be prepared to do some serious research. Online ordering platforms have gone mainstream and will continue to be a major revenue stream in 2022 and beyond. Offsite Online ordering can help you...
Best POS System for Restaurants
Finding the best POS system for restaurants is getting increasingly difficult these days. As new vendors keep coming to market, it’s hard not to feel overwhelmed by the number of options available. Needless to say, the market for POS systems is red-hot. So if you want...
How Tableside Payments Are Changing the Restaurant Industry
10% of the American workforce is in the restaurant industry. This notwithstanding, the industry is said to be a tough nut to crack, with most restaurants closing down before their first anniversary. There are many reasons why this happens, among them the...
SmartPOS Is the Foundation of a Complete Restaurant Operating System (ROS)
When it comes to running a successful restaurant business, one of the best investments you can make is in a world-class POS system. Your POS is an invaluable tool because it holds transactional data about your customers. Without your customers, your business will...
How To Set Up Loyalty Programs
Is your company prepared to launch a loyalty program that extends beyond a gift with purchase or an incentive for returning customers? Customers that are rewarded for their loyalty might bring a lot of benefits to your business. Even if cheaper options exist, more...
Catch Milagro at the 2022 National Restaurant Association Show
Milagro Corporation is pleased to announce that it will be exhibiting at this year's National Restaurant Association (NRA) 2022 show! From Saturday, May 21 to Tuesday, May 24, 2022, the National Restaurant Association Show will be held at McCormick Place in Chicago....
Milagro Corporation Welcomes Kendall Ware to Its Board of Directors
Milagro Corporation Welcomes Kendall Ware As recently reported on Yahoo Finance, the Board of Directors at Milagro Corporation has welcomed IFA-certified franchise executive, Kendall Ware. As the first external Board Member, Ware will work closely with the founder and...
Businesses Look Toward Automation During Labor Shortage
A nationwide labor shortage in the restaurant industry has received a lot of attention. According to recent research released by the National Restaurant Association (NRA), four out of every five restaurant operators are currently experiencing staffing shortages. There...
The Advantages of Customer Data Platforms for Restaurants
Technological improvements have always benefited the restaurant industry. Restaurants strive to deliver a faultless, convenient, and delightful experience for their patrons. Technology enables the acceleration of processes as well as the enhancement of the customer...
5 Innovative Ways to Use Your Restaurant Analytics Platform
If you're not using a restaurant analytics platform like Milagro, you're falling behind. According to studies, nearly 80% of restaurateurs use their restaurant analytics platform daily to review their data. In the age of big data, analytics are critical for restaurant...
5 Tips for Improving Restaurant Operations
Running a restaurant is not for the faint of heart, as we all know. According to research, 60 percent of restaurants fail during the first year of operation. In the first five years, up to 80% of businesses close. You can lose your shirt even if you have a superb...
Milagro Employee Scheduling Software
Is your employee scheduling software up to date with today's competitive economy and the ever-changing needs of your target market? Is your organization even using employee scheduling software? Employees frequently single out scheduling issues as one of the primary...
Still Trying To Build Your Email List Through Guest WiFi? Here Is Why You Have It All Wrong
There's no denying that running an online business has its charm, but it also has its own set of obstacles. Things can rapidly become complicated when it comes to reaching out to clients, scheduling appointments, implementing advertising techniques, developing...
How To Maximize Profitability Using Your Best Customers? Who Are Your Best Customers?
If your restaurant is still trapped in the past, collecting massive amounts of data, it's time to shake things up and get back on track to success. These days, restaurants are increasingly relying on data analytics to drive their decision-making and goals. Many...
Maintaining Your Restaurant’s Exterior
Outdoor dining is one of the main pleasures of for many people. This is great news for restaurant owners: even a minor investment in the façade of your establishment can pay off handsomely. However, regardless of the size of your outdoor dining space, your...
The RLC is Happening in 2021 and Milagro Will Be There
Over the past few decades, the leaders of our industry have come to Arizona to share insights at the Restaurant Leadership Conference (RLC), which is usually held in April, but sometimes in March. This event allows guests to reconnect with old friends and meet new...
Milagro Exhibits at FSTEC
In the fall, businesses plan their next year's technology initiatives, as well as the budgets that will support them. It's also a good time to consider abandoned projects and how to make the most of the investments made this year. FSTEC, or Food Service Technologies...
Loyalty Customers Are Not So Loyal To Your Restaurant
Many people begin their days with routines that help set the tone for the day. These small moments, whether it's getting a cup of coffee at their favorite local shop or stopping by Joe's Fruit Bar for an energizing fruit smoothie, can help us maintain positive...
Milagro Cloud POS Systems at the Forefront of Innovative Restaurant Technologies
The capacity to keep up with the natural evolution of consumer habits and tastes is an important aspect of running a successful restaurant business. That's why successful restaurateurs understand the need of investing in new technologies that can provide streamlined...
Why Customer Data Is Imperative for Restaurant Operations
Most restaurateurs dream about growing their restaurant business into a successful restaurant chain someday. However, other restaurateurs may simply be interested in keeping their business local and family-owned for generations to come. Either way, running and growing...
Increase Your Business with SmartWAIT Reservation System
Queuing is among the most frustrating things to customers in restaurants, hotels, and bars. It makes customers waste quality time waiting to be served, which makes them feel unimportant and hungrier. These factors are the primary reasons why maintaining customers and...
Reviewing Your Menu Layout for Best Customer Experiences
Restaurants reside in a thin line between profit and loss. Between appeasing their consumers and falling short of their sales expectations, restaurateurs have to constantly dodge the proverbial pitfalls that could jeopardize their years of hard work. Certainly, there...
Using Targeted Marketing Channels for Restaurants
The foodservice industry is ruled by one key objective – to provide quality food and service at the comfort of your guests. The competition is high, but not impossible to overcome. It is all about attracting the right customers to your doors. And the way to achieve...
8 Technologies That Can Help Restaurants Increase Sales & Profit
Passion, patience, and perseverance are the necessary ingredients for running a successful restaurant. They take time to develop and require more than the occasional late night. However, running a restaurant in today's digital era has its own set of challenges....
How To Increase Restaurant Sales Without Advertising?
Congratulations; you finally have a restaurant up and running! You've poured your heart and soul into the idea and now, it's finally a reality. But the competition is fierce, and you have to make sure that your business is profitable. Every customer that walks through...
Top 7 Benefits of Restaurant Management System
Restaurants with their endless mouth-watering dishes, soothing ambiance, and tantalizing aromas bring people together from all walks of life. Being the central hub of social interactions, restaurants have an inherent social responsibility to promote harmony and...
7 Reasons Why Your Next CEO Must Be a Tech Guru Before Anything Else
CEOs are the leaders of the business world. They're the ones who have to make crucial decisions for the future of the company. And with companies continuing to use tech to improve efficiency and productivity, there is an ever-increasing demand for the best tech gurus....
Top 5 Reasons Investors Are Investing Billions into Restaurant Technology
Technology is the undisputed king of our time. It has revolutionized the way we interact with each other, understand the world around us, entertain and lead our lives. Business too is being transformed by technology, with tools and applications being developed for...
4 Ways Technology Can Help Restaurants Increase Sales & Profits
Your restaurant is the epitome of great food, excellent service, and warm hospitality. It's a delight to visit on a quiet Tuesday night or a busy Friday night with friends. But despite your hard work, you're still struggling to pay your employees and keep the lights...