Leaders vs. Followers
Restaurant A “Actionable Transactional Data” vs. Restaurant B “without Actionable Transactions Data”
Restaurant with Actionable Transactional Data
Restaurant without or with limited Data
Serves excellent Filet Mignon with an incredible customer service
Opened 2 years ago and AUV is
$1.5MM
Uses Milagro for a complete ROS
SmartPOS
SmartWAIT
SmartX
Milagro Online Ordering
Uses 11 vendors!
POS system: Aloha, Micros or Toast
Wait List & Reservations: Yelp, OpenTable, Resi
Customer Experience Management (CEM): SMG
Online Ordering: Olo, other
Loyalty: Paytronix, Thanks, Punchh, other
Gift Card:
Paytronix or others
Email & Text Marketing: FishBowl
Internet Service: AT&T, Spectrum, Comcast
Phone System & Service: AT&T, Spectrum, ComcastEmployee Scheduling: HotSchedules, 7Shifts, other
Firewall, PCI Compliance, WiFi: None
sometimes more is not better
Starts building customer data from day 1
Focuses on building customer data through Loyalty
since that is the only option
