Data Gathering for Behavioral Targeting
The first step of marketing is to know your customers’ specific shopping behavior because past behaviors drive highly profitable, targeted advertising at the right time to trigger the customer to spend more through increased visits and upsell. The problem is that the customer data is non-actionable because it is scattered among many apps such as POS, loyalty, online ordering, customer feedback, waitlist & reservations and many more.
The solution is to store all of the customers’ shopping behavior in one central location in order to be fully useful in any future marketing.
The most important aspect of marketing is personalization and timing.
The problem is most restaurants are sending the same message to everyone regardless of customers’ preferences or previous shopping behavior, in other words, they are treating everyone exactly the same. As an example, when you are sending “Kids Eat Free” to all of your customers;
What if 50% of your customers do not have kids?
You just burned half of your marketing budget going after the wrong customers
You are pissing off the customer by being irrelevant, “I don’t have kids, stop bugging me”
Fully Automated Marketing
Having to manually send out marketing messages is painful and time consuming.
Automate all of your marketing campaigns to be sent at a predefined frequency and to the right customers. Simple and easy, set it and forget about it.
The point is that any highly profitable marketing is based on customers’ shopping behavior. The problem is that few restaurants are capable of accomplishing this due to lack of proper technology, manpower and resources, along with knowledgeable staff who understands the ROI in order to achieve the highest profitability.
Milagro’s Restaurant Operating System (ROS) provides you with the right technology, manpower and resources to make highly profitable decisions based on facts.
Exact ROI Matters
Measuring the basic analytics including; delivery of the message, open rate, and CTR is useless unless you can tie that information to an exact ROI. Milagro is the only company that tracks the redemption giving you a complete breakdown of the exact ROI of every campaign and the customers who contributed to its success by making a purchase. You will know exactly how much you profited from every active campaign down to the penny.
Without exact ROI, you cannot increase sales and profits because you don’t know where to focus your money, efforts and man power.
The marketing channels available are Email Marketing, Text Marketing and Push Marketing.
Well, you can’t get this anywhere else,
Frequently Asked Questions
What happens when the internet goes down?
Because it is cloud based, a reliable internet connection is required. If internet is down, you are unable to process any transactions or payments. We do offer a 100% up-time guarantee internet service, SmartCONNECT to solve this problem.
How about Gift Cards, Loyalty, Online Ordering, Accounting?
Do you support 3rd party delivery service?
Do you support Apple Pay, Google Pay and NFC?
Do you support Tips and electronic signature?
Yes! We support both traditional tip adjustment after transaction is completed as well as electronic tipping where customers can choose a tip amount and sign electronically on the tablet.